Products related to Loyalty:
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Loyalty Management : Driving Engagement with Loyalty Programs and Customer Experience
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management.Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints that connect the customer with the brand.Evaluating the research on best practice and offering concrete examples from industry, including seven international case studies, the authors present a fresh take on the tools, strategies and skills – from loyalty programs to CRM to CX – that underpin loyalty’s key significance in marketing.New to this 2nd edition, readers will find:A new chapter exploring the strategic relevance of loyalty management for company long-term profitability. A new chapter on loyalty and sustainability, based on research on 90 case studies of loyalty initiatives worldwide, supporting organizations as they strive to meet their ESG requirements and demonstrating how they can use their loyalty programs to do so. Coverage of the role of touchpoints in developing loyalty, from physical stores to voice assistants, drawing from state-of-the-art international scientific research. Discussion of metrics and KPIs for measuring loyalty management, as well as further exploration of the role of emerging technologies, in particular the application of predictive and generative artificial intelligence to loyalty strategies. New case studies and examples from a broader range of industries and geographical regions. Celebrating 25 years of experience in research, consulting and teaching within the Osservatorio Fedeltà UniPR (Loyalty Observatory), the authors have compiled a unique research-based, practice-oriented text. It will guide marketers, business leaders and postgraduate students through the changes in marketing thought and practice of loyalty management – including omnichannel, AI and sustainability – as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential, loyalty-driving customer experiences.
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Loyalty Management : Driving Engagement with Loyalty Programs and Customer Experience
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management.Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints that connect the customer with the brand.Evaluating the research on best practice and offering concrete examples from industry, including seven international case studies, the authors present a fresh take on the tools, strategies and skills – from loyalty programs to CRM to CX – that underpin loyalty’s key significance in marketing.New to this 2nd edition, readers will find:A new chapter exploring the strategic relevance of loyalty management for company long-term profitability. A new chapter on loyalty and sustainability, based on research on 90 case studies of loyalty initiatives worldwide, supporting organizations as they strive to meet their ESG requirements and demonstrating how they can use their loyalty programs to do so. Coverage of the role of touchpoints in developing loyalty, from physical stores to voice assistants, drawing from state-of-the-art international scientific research. Discussion of metrics and KPIs for measuring loyalty management, as well as further exploration of the role of emerging technologies, in particular the application of predictive and generative artificial intelligence to loyalty strategies. New case studies and examples from a broader range of industries and geographical regions. Celebrating 25 years of experience in research, consulting and teaching within the Osservatorio Fedeltà UniPR (Loyalty Observatory), the authors have compiled a unique research-based, practice-oriented text. It will guide marketers, business leaders and postgraduate students through the changes in marketing thought and practice of loyalty management – including omnichannel, AI and sustainability – as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential, loyalty-driving customer experiences.
Price: 140.00 £ | Shipping*: 0.00 £ -
Managing Generation Z : Motivation, Engagement and Loyalty
Generation Z (Gen Z) is the young generation born between the mid-1990s and 2010s.They are now entering the market and starting their first jobs.Therefore, managers must shape the company workplace environment to encourage young employees to work efficiently and connect their future with the company.Only then will both managers and employees share mutual satisfaction from collaboration and aim at the common target, which should be the prosperity of the company.This book presents research results and techniques for analysing the working expectations and needs of Gen Z.The analyses were made in various countries in Europe: The Czech Republic, Latvia, Poland, and Portugal. The book contains chapters that present the analysis results and technical chapters that outline modern methods of analysis of management data, including tutorial chapters on machine learning, which currently makes a strong appearance in research in various disciplines.This volume will be of interest to researchers, academics, practitioners, and students in the fields of management studies, research methods, and human resource management. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.
Price: 45.99 £ | Shipping*: 0.00 £ -
Managing Generation Z : Motivation, Engagement and Loyalty
Generation Z (Gen Z) is the young generation born between the mid-1990s and 2010s.They are now entering the market and starting their first jobs.Therefore, managers must shape the company workplace environment to encourage young employees to work efficiently and connect their future with the company.Only then will both managers and employees share mutual satisfaction from collaboration and aim at the common target, which should be the prosperity of the company.This book presents research results and techniques for analysing the working expectations and needs of Gen Z.The analyses were made in various countries in Europe: The Czech Republic, Latvia, Poland, and Portugal. The book contains chapters that present the analysis results and technical chapters that outline modern methods of analysis of management data, including tutorial chapters on machine learning, which currently makes a strong appearance in research in various disciplines.This volume will be of interest to researchers, academics, practitioners, and students in the fields of management studies, research methods, and human resource management. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.
Price: 19.99 £ | Shipping*: 3.99 £
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What does loyalty mean in friendship and partnership?
Loyalty in friendship and partnership means being there for the other person through thick and thin, supporting them, and standing by their side no matter what. It involves being trustworthy, reliable, and committed to the relationship. Loyalty also means being honest and having each other's best interests at heart, even when faced with challenges or disagreements. Ultimately, loyalty in friendship and partnership fosters a strong bond built on mutual respect and care for one another.
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What does loyalty mean in a relationship?
Loyalty in a relationship means being committed and faithful to your partner. It involves being honest, trustworthy, and supportive, and staying true to your promises and commitments. Loyalty also means being there for your partner through both the good times and the bad, and prioritizing the relationship above all else. Ultimately, loyalty is about building a strong foundation of trust and mutual respect in a relationship.
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What is loyalty?
Loyalty is a strong sense of commitment and faithfulness towards a person, group, or organization. It involves standing by someone or something through good times and bad, offering support, and being reliable and trustworthy. Loyalty is built on mutual respect, trust, and a sense of duty towards the relationship or cause.
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What is the connection between female narcissism and loyalty?
Female narcissism can impact loyalty in relationships because narcissistic individuals often prioritize their own needs and desires above those of others. This self-centered behavior can lead to a lack of empathy and consideration for their partner, making it difficult for them to be loyal and committed. Additionally, female narcissists may seek constant validation and attention from others, which can make them more likely to seek out new relationships or opportunities that fulfill their need for admiration, rather than remaining loyal to their current partner. Ultimately, the traits associated with female narcissism can undermine the foundation of trust and mutual respect that is necessary for loyalty in a relationship.
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Loyalty for Loyalty T-Shirt XS
100% cotton shipping from Germany Size: XS, Length: 68cm, Bust: 86cm, Sleeve Length: 18.5cm Size: S, Length: 70cm, Bust: 94cm, Sleeve Length: 19.5cm Size: M, Length: 72cm, Bust: 102cm, Sleeve Length: 20.5cm Size: L, Length: 74cm, Bust: 110cm, Sleeve Length: 21.5cm Size: XL, Length: 76cm, Bust: 118cm, Sleeve Length: 22.5cm Size: XXL, Length: 78cm, Bust: 128cm, Sleeve Length: 23.5cm Size: XXXL, Length: 81cm, Bust: 140cm, Sleeve Length: 24.5cm Accepted tolerances: ± 5%.
Price: 20.62 £ | Shipping*: 0.0 £ -
Loyalty for Loyalty T-Shirt XS
100% cotton shipping from Germany Size: XS, Length: 68cm, Bust: 86cm, Sleeve Length: 18.5cm Size: S, Length: 70cm, Bust: 94cm, Sleeve Length: 19.5cm Size: M, Length: 72cm, Bust: 102cm, Sleeve Length: 20.5cm Size: L, Length: 74cm, Bust: 110cm, Sleeve Length: 21.5cm Size: XL, Length: 76cm, Bust: 118cm, Sleeve Length: 22.5cm Size: XXL, Length: 78cm, Bust: 128cm, Sleeve Length: 23.5cm Size: XXXL, Length: 81cm, Bust: 140cm, Sleeve Length: 24.5cm Accepted tolerances: ± 5%.
Price: 23.99 € | Shipping*: 0.0 € -
Loyalty for Loyalty T-Shirt XS
100% cotton shipping from Germany Size: XS, Length: 68cm, Bust: 86cm, Sleeve Length: 18.5cm Size: S, Length: 70cm, Bust: 94cm, Sleeve Length: 19.5cm Size: M, Length: 72cm, Bust: 102cm, Sleeve Length: 20.5cm Size: L, Length: 74cm, Bust: 110cm, Sleeve Length: 21.5cm Size: XL, Length: 76cm, Bust: 118cm, Sleeve Length: 22.5cm Size: XXL, Length: 78cm, Bust: 128cm, Sleeve Length: 23.5cm Size: XXXL, Length: 81cm, Bust: 140cm, Sleeve Length: 24.5cm Accepted tolerances: ± 5%.
Price: 25.37 € | Shipping*: 0.0 € -
Brand Loyalty
Price: 11.99 £ | Shipping*: 3.99 £
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What is the meaning of partnership and loyalty in relation to trust?
Partnership and loyalty are essential components of trust. Partnership involves working together towards a common goal, sharing responsibilities, and supporting each other. Loyalty is the commitment to stand by someone through thick and thin, even when faced with challenges or temptations. When these qualities are present in a relationship, they build a strong foundation of trust, as each party can rely on the other to act in their best interest and uphold their commitments. Trust is therefore strengthened when there is a sense of partnership and loyalty between individuals or groups.
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Is loyalty very important to you in a relationship?
Yes, loyalty is very important to me in a relationship. I believe that trust and loyalty are the foundation of a strong and healthy relationship. I value honesty and faithfulness, and I expect the same from my partner. Without loyalty, it is difficult to build a deep and meaningful connection with someone.
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"Is loyalty bad nowadays?"
Loyalty is not inherently bad, but it can be challenging in today's fast-paced and ever-changing world. With the rise of individualism and the emphasis on personal fulfillment, some people may view loyalty as a hindrance to their own growth and opportunities. However, loyalty can still be a valuable trait in building strong relationships, whether in personal or professional settings. It's important to strike a balance between being loyal and also prioritizing one's own well-being and growth.
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Is loyalty a strength?
Loyalty can be a strength in certain situations, such as in personal relationships and within a team or organization. It can create trust and a sense of unity, and can lead to long-lasting and meaningful connections. However, blind loyalty without critical thinking or in the face of unethical behavior can be a weakness, as it can lead to enabling harmful actions and preventing necessary change. Therefore, while loyalty can be a strength, it is important to balance it with critical thinking and ethical considerations.
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