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  • Brands, Political Brands, and Donald Trump
    Brands, Political Brands, and Donald Trump

    A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day.Donald J. Trump is hardly the first brand name to enter politics. But he is the only one to go from commercial product to President of the United States.In a series of pieces originally contributed to Forbes magazine, Jess Collen examines the striking similarity between political brands and product brands. From Trump's current blend of commercial and political branding to how names like Kennedy and Bush became the most famous political brand names in our history, Collen illustrates how political brands can only be really understood in the universe of commercial product brands and trademarks.Brand names are just about the most efficient means of communication humans ever have developed. A single word or name can encapsulate years or decades of history in a way that even a thousand words could not begin to capture. With clarity and insight, this collection explains this unique form of communication to help readers better understand the impact of brand names in politics and in business, and what these brands mean to them, and the country as a whole.

    Price: 7.99 £ | Shipping*: 3.99 £
  • Sport Brands
    Sport Brands

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture.This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society).In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books.As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport.Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them.It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing.As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

    Price: 49.99 £ | Shipping*: 0.00 £
  • Living Brands
    Living Brands

    Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer.It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life.With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.

    Price: 13.99 £ | Shipping*: 3.99 £
  • Brands and Branding : Strategy to Build and Nurture Brands
    Brands and Branding : Strategy to Build and Nurture Brands

    This volume examines the importance of strategic brand imaging and brand management.It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy.The book presents a practical perspective on building brands through social media and using artificial intelligence technologies.Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers.This book is a guide for readers and professionals who are interested in all aspects of branding and brand building.It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals.It will help them understand fundamentals and practical application of brand management.

    Price: 36.99 £ | Shipping*: 0.00 £
  • Which brands are good saddle brands?

    Some popular and well-regarded saddle brands include Brooks England, Fizik, WTB, Specialized, and Selle Italia. These brands are known for their high-quality materials, ergonomic designs, and comfortable saddles that cater to a variety of riding styles and preferences. It's important to try out different brands and models to find the best saddle that fits your individual needs and provides the most comfort for your riding experience.

  • Which brands are good vegetarian brands?

    Some good vegetarian brands include MorningStar Farms, Gardein, Amy's Kitchen, and Beyond Meat. These brands offer a variety of plant-based products such as veggie burgers, meatless crumbles, and plant-based sausages. They are known for their high-quality ingredients and delicious flavors, making them popular choices for vegetarians and those looking to incorporate more plant-based options into their diet.

  • Which bicycle brands are quality brands?

    Some quality bicycle brands include Trek, Specialized, Cannondale, Giant, and Santa Cruz. These brands are known for their high-quality materials, innovative designs, and excellent performance. They have a reputation for producing durable and reliable bicycles that cater to a wide range of cycling disciplines. Ultimately, the best brand for you will depend on your specific needs and preferences as a cyclist.

  • Are brands necessary?

    Brands are important for consumers as they help differentiate products and services in a crowded marketplace. They provide a sense of trust and familiarity, allowing consumers to make informed decisions based on their previous experiences with a brand. Brands also help companies build a loyal customer base and create a strong identity in the market. Overall, brands play a crucial role in shaping consumer preferences and influencing purchasing behavior.

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  • Brands and Branding
    Brands and Branding

    A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate.It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business!It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points.It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

    Price: 31.99 £ | Shipping*: 0.00 £
  • Building Strong Brands
    Building Strong Brands

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper.In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage.Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.A common pitfall of brand strategists is to focus on brand attributes.Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives.A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands.Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products.As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy.This new work will be essential reading for the battle-ready.

    Price: 10.99 £ | Shipping*: 3.99 £
  • OTHER BRANDS OF GIBSON
    OTHER BRANDS OF GIBSON


    Price: 25.00 £ | Shipping*: 3.99 £
  • Digital Storytelling for Brands
    Digital Storytelling for Brands

    Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists.This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms.Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative.For the first time ever, this book brings together extant arts and humanities-based models with business theory.It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand.Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative.A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program.

    Price: 39.99 £ | Shipping*: 0.00 £
  • 'Yum Brands subsidiary'

    Yum Brands subsidiary is a company that is owned and operated by Yum Brands, a multinational fast-food corporation. These subsidiaries are typically individual restaurant chains or brands that fall under the Yum Brands umbrella. Yum Brands subsidiaries include well-known chains such as KFC, Pizza Hut, and Taco Bell. Each subsidiary operates independently but benefits from the resources and support of the larger parent company.

  • 'Brands or Trends?'

    While both brands and trends play a significant role in the consumer market, brands tend to have more longevity and loyalty. Brands establish a reputation and trust with consumers over time, leading to repeat purchases and brand loyalty. Trends, on the other hand, are more short-lived and can quickly come and go. While trends can attract attention and drive sales in the short term, brands provide a sense of consistency and reliability that can lead to long-term success. Ultimately, a strong brand that can adapt to current trends while staying true to its core values is likely to be more successful in the long run.

  • Yum Brands subsidiary

    Yum Brands subsidiary refers to a company that is owned and operated by Yum Brands, a multinational corporation that specializes in operating fast-food restaurant chains. Yum Brands owns popular brands such as KFC, Pizza Hut, and Taco Bell. These subsidiaries operate under the umbrella of Yum Brands, benefiting from the company's resources, expertise, and global reach. Yum Brands subsidiaries are able to leverage the parent company's brand recognition and market presence to expand their operations and reach a wider customer base.

  • What is the difference between luxury brands and other brands?

    Luxury brands are distinguished by their high-quality materials, craftsmanship, and exclusivity. They often have a long history and heritage, and their products are associated with a certain lifestyle or status. In contrast, other brands may focus more on affordability, accessibility, and mass appeal. Luxury brands also tend to invest heavily in marketing and creating a sense of aspiration and desirability, while other brands may prioritize practicality and functionality.

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